Welcome to today’s Facebook and LinkedIn Live with Elizabeth Willetts and Joanna Lott, a business coach specialising in helping coaches launch and scale their businesses. Joanna is passionate about supporting coaches because she found little genuine support when she started her own coaching business a few years ago. While there were plenty of promises of six-figure incomes and endless leads, she couldn’t find anyone trustworthy who had done it before.
As she built her own career and executive coaching business, Joanna spent more and more time helping other coaches with marketing and sales strategies, which led her to realise that coaching coaches was a natural fit for her skills and experience. Today, she’s excited to share what she’s learned and help others achieve their goals with their own coaching businesses.
In this session, Elizabeth and Joanna will discuss why launching a coaching business is easier than you might think and the steps you can take to ensure your success from day one. Whether you’re a coach just starting or considering launching your own business, you’ll learn practical tips and strategies for building a successful coaching practice. With Joanna’s expertise and Elizabeth’s engaging hosting style, this promises to be an informative and inspiring session that will help you take your coaching business to the next level.
So sit back, relax, and get ready to learn from a true coaching expert.
Enjoyed this conversation? Then check out this LinkedIn Live replay, where I chatted with Jo about why understanding the five levels of market maturity is essential if your coaching business is to thrive.
Key Highlights
[00:00:00] Introduction to today’s guest and topic
[00:01:21] Who is Joanna, and what does she do?
[00:02:23] Who can launch a coaching business?
[00:05:22] The cost and time of a coaching qualification
[00:06:47] Business basics to consider before taking paying clients
[00:08:51] Should you charge for your business from the get-go?
[00:09:49] How to start figuring out your offer and packages
[00:14:29] Best ways to start marketing your business
[00:16:39] Who should you sell your business to first?
[00:18:19] Recommended scheduling software for your business
[00:19:51] How to collect payment
[00:20:41] Joanna’s advice to people looking at potential competitors and seeing what they’re doing
[00:22:41] Benefits of becoming a coach
[00:23:22] How to be unique from the rest of the coaches in the same career line
[00:25:59] How Joanna helps people start and scale their businesses
[00:27:58] How to connect with Joanna
Notable Quotes
- Before creating a website, it’s important to know who you help and how you help them. This is often overlooked because people prefer to focus on practical tasks. Simply spread the word about how you can help and start right away.
- After becoming qualified, consider how you can charge for your services. Don’t feel guilty because clients get better results when they pay for your expertise.
- When marketing your business, being specific and asking for help is important. Identify your target audience and ask people if they know anyone who might be interested, perhaps offering a free session to start.
- When comparing yourself to competitors, remember that everyone does their best to provide a great service. Don’t worry about having everything they have; recognise that you can’t compare their external image to your internal experience.
- Coaching is a fulfilling profession as every coach gains so much from each client, including satisfaction, fulfilment, and the pleasure of helping others achieve their goals. It’s an amazing thing to do!
Resources:
Investing in Women Flexible Working Job Board: Investing in Women
To connect with Elizabeth Willetts:
Facebook: Facebook
LinkedIn: LinkedIn
To connect with Joanna:
LinkedIn: LinkedIn
Website: Joanna Lott Coaching
Podcast: Women in the Coaching Arena
Joanna’s six-month mentorship programme helps coaches discover their niche, create offers, build audiences, and market their services through email marketing and testimonials. If you’re interested, sign up on Joanna’s website for guidance on setting up a successful coaching business.