If you find yourself sometimes scratching your head, wondering who offers the best link-building services on the internet, you’re not alone. It’s a strange industry, with some players providing 100% legit links while others are total cowboys.
Fortunately, this guide is here to help if you’re feeling stuck. We list the best link-building services for different kinds of agencies, so you know which is best for your requirements.
So, without further ado, let’s work through some of the link-building services that are out there:
1) fatjoe – Best Link Building Service For Agencies
Topping our list for agencies is fatjoe, a company that’s been around since the olden days of professional link building. What makes this Birmingham-based company so special is the wide array of services it offers for building links. It’s not just the usual guest posting but also highly scalable blogger outreach, niche edits, and infographic outreach (where links appear at the bottom of custom-designed graphics created by the company’s team).
fatjoe works for agencies because it is so scalable. Thousands of companies use it when they don’t have in-house resources to meet client requirements, or when they simply prefer white-label services they can resell.
fatjoe has a user-friendly dashboard that makes order tracking simple. It also commits to quality, meaning it never produces low-quality backlinks. fatjoe and its writing team are obsessed with ensuring posts are relevant to the blogs they appear on, and that anchor texts and links flow naturally with the rest of the text.
Nearly 5,000 agencies worldwide now use fatjoe for their link-building services. No wonder it’s number one in this category.
2) TopHatRank: Best For Niche Service-Based Businesses
Coming in at number two on our list is the ever-reliable TopHatRank. This service is highly popular and sought after by businesses offering niche services, thanks to its focus on specific verticals.
What’s nice about TopHatRank is how it works with a network of sites that connect to specific industries. This approach means that even the strangest services can often find homes for links on niche blogs. The domain authority of these sites isn’t necessarily high, but the relevance is usually top-notch, so Google is unlikely to punish these links.
Furthermore, TopHatRank focuses on quality. It has a deep understanding across niches and knows where to place links. The agency listens to clients’ specific goals and incorporates them into its backlinking and overall SEO strategy, helping them fly higher than ever before.
Ultimately, TopHatRank is the agency firms go to when they want someone who understands their audience in detail. It isn’t the best service for general businesses, but it can be highly effective for niche-industry businesses that want to stand out.
3) The HOTH: Best For Retainer-Style Services
Coming in at number three is The HOTH, which is best for retainer-style services.
What is a retainer? Essentially, it’s where you pay the agency a fixed monthly fee, and in return, they consistently produce content for you and place it on their network of blogger sites.
As such, The HOTH is the best service for companies in highly competitive industries that need to churn out new links regularly to stay on top. The service focuses on providing bulk and doesn’t require constant back-and-forth with the SEO team since it is ongoing.
This model is ideal for companies that want to avoid sporadic link-building. It’s for firms plotting a direct path to the top and don’t want anything to get in their way.
Furthermore, The HOTH is also committed to “white hat” services, which means they don’t break the rules when link-building. They’re obsessed with getting it right and avoiding situations where Google is down-ranking clients in results (or, worse still, actively investigating them).
Ultimately, HOTH’s link-building service is for companies that want to set and forget. The agency whirrs away in the background, churning out new links according to its optimization formula.
4) Authority Builders: Best Control Over Link-Building
For firms that want more control over the link-building process, Authority Builders is the top dog. Unlike many firms that offer links in bulk, Authority Builders gives clients the ability to handpick the links they want and choose where they go.
This approach is beneficial because it gives many brands a greater sense of autonomy. They can target relevant, high-traffic sites with substantial domain authority, making them ideal for top-of-the-line luxury sellers and high-flying firms that want nothing less than the best.
What’s nice about Authority Builders’ approach is how they align link building with the client firms’ broader marketing strategies. It’s not just another service that gets bolted on but something that connects with their content and other marketing efforts.
This flexibility and visibility is something that many firms look for. Companies don’t always want white-label services, like those from some other providers, or their clients require them to place links on specific sites, which isn’t always what mainstream brands can do.
5) Siege Media: Best For Content-Based Link-Building
Finally, Siege Media is the best for content-based link-building in our estimation. Instead of placing links on third-party sites within its network, it relies on generating high-quality posts and infographics that attract links organically.
This approach is nice because it falls in lock-step with what Google wants. The search engine loves it when links appear natural and legitimate, even if paid, because it shows the site is offering other people real value.
Furthermore, the higher the domain authority of the originating site, the more powerful the ranking juice. These services are why small companies can seemingly blow up overnight on Google.
Siege Media’s goal throughout its link-building services is to establish client brands as unique authorities on their subject matter or chosen topic area. This approach further boosts the agency’s credibility and adds to the value of its link-building services. No wonder the agency is so popular among SaaS firms and e-commerce brands—it’s doing so much for them.
So, there you have it: our guide to the agencies offering the best link-building services.