In our latest LinkedIn Live, dive into the franchise world with the team from Domestic Angels. Samantha Acton, the pioneering founder, alongside managers Clare Waldron and Liz Povey, let us behind the scenes of managing a cleaning franchise that defies the conventional 9-5 grind.
They touch on the freedom and flexibility of working from home, the nuances of client interactions, and the pivotal role of team dynamics in day-to-day operations. The trio also sheds light on the comprehensive support system that bolsters their franchise, detailing the domestic services offered, effective marketing tactics, and the pathway to financial prosperity and work-life harmony.
They wrap up with insights on scaling the business, safeguarding against burnout with strong operational systems, and celebrating Domestic Angels’ accolade as a top UK franchise, offering valuable takeaways for those contemplating a franchise venture.
Enjoyed this conversation and want more? Then check out this conversation with Domestic Angel’s Samantha Acton, where we discuss how you, too, can turn your business dreams into a reality. Watch now.
Timestamps
Introduction (00:00:02)
Introducing the topic and the speakers, discussing the benefits of franchising and the flexibility it offers.
Roles and Experiences within Domestic Angels (00:01:03)
Samantha, Liz, and Clare introduce themselves, discussing their roles and experiences within Domestic Angels.
Overview of Domestic Angels Services (00:02:41)
Discussion on the services offered by Domestic Angels, primarily domestic cleaning, some commercial work, and home help for the elderly.
Recruitment and Management of Staff (00:03:38)
Claire explains recruiting and managing staff, including matching the right staff to clients and managing their work.
Business Development and Client Acquisition (00:05:24)
Clare discusses the methods of winning clients, including Facebook marketing, online presence, and word-of-mouth referrals.
Employment and Financial Aspects (00:06:22)
Samantha clarifies that Domestic Angels is not an agency, discussing the financial aspect of billing clients and taking care of staff.
Support and Training for Franchisees (00:07:44)
Discussion on the support and training provided to franchisees, including recruitment, management, and ongoing mentorship.
Challenges in Recruiting Staff (00:10:32)
Clare discusses the challenges in finding the right staff and the importance of a thorough recruitment process.
Financial Sustainability (00:12:26)
Clare shares her experience of making money from the business and the sustainability of the franchise.
Franchising vs. Starting a Business from Scratch (00:13:45)
Clare explains her decision to choose franchising over starting a business from scratch, emphasizing the support and reduced stress.
Day-to-Day Operations (00:18:13)
Clare describes her typical day, including checking emails, organizing tasks, and managing staff.
Clare’s Daily Schedule (00:19:01)
Clare explains her daily routine, including meeting angels, surveys, and phone calls.
Balancing Work and Personal Life (00:19:56)
Discussion on managing work hours, phone calls, and balancing work and personal life.
Scalability of the Business (00:20:38)
Liz discusses the scalability of the business and how it allows for flexibility in her work hours.
Running the Business Independently (00:22:16)
Samantha talks about the business running independently and the growth of the franchise.
Sustainability and Support (00:24:47)
The business model’s sustainability, support systems, and potential for burnout are discussed.
Recognition and Franchise Information (00:26:07)
Domestic Angels’ recognition and where to find more information about joining the franchise.
Show Links:
Find out more about Domestic Angels
Connect with Elizabeth Willetts on LinkedIn
Connect with Sam Acton on LinkedIn
Connect with Liz Povey on LinkedIn
Investing in Women Flexible Working Job Board and Recruitment Site