In this LinkedIn Live chat, the fabulous Joanna Lott, a wizard at business coaching for coaches, will guide us through the ins and outs of moving from one-to-one coaching to group sessions. Joanna is dead clear on one thing: don’t even think about kicking off a group coaching programme without first rallying a crowd. Without an engaged audience, you’re basically shouting into the void, and good luck getting those sales in!
Joanna stresses the absolute necessity of warming up your audience and earning their trust before you unveil your grand group coaching scheme. She also dishes out some pearls of wisdom from her own journey, reminding us that we can always turn our blunders into gold. And let’s talk about the perks and pitfalls of group coaching…Joanna doesn’t hold back; she highlights the need for nifty systems that help you streamline your coaching services so you’re not bogged down in admin.
Fancy learning more? Joanna invites us all to dive into her programme, “The Business of Coaching,” which is tailor-made to help coaches like you elevate your business and smoothly transition into group coaching. So, don’t dawdle—give it a watch!
I hope you enjoyed this conversation. Then check out this conversation with Joanna, where she discusses Why Launching a Coaching Business Is Easier Than You Think!
Timestamps:
The journey from 1 to 1 coaching to group coaching [00:01:16] Discussion on the process of transitioning from individual coaching to group coaching and the importance of building an audience beforehand.
The risks of launching a course or group programme without an audience [00:02:14] Exploration of the potential pitfalls of launching a course or group programme without a pre-existing audience and the importance of building connections and networks.
The dangers of skipping the process of building a business and audience [00:03:28] Insights into the emotional and financial risks of skipping the process of building a business and audience before launching a group coaching program or online course.
Transitioning to Group Coaching [00:09:48] Joanna discusses her transition from 1-to-1 coaching to group coaching and the factors that influenced this decision.
Designing a Group Coaching Programme [00:12:14] Joanna talks about the differences between designing a group coaching programme and doing 1-to-1 coaching, including the additional work involved in creating content and learning the necessary technology.
Capping the Number of Participants [00:13:38] We ask Joanna whether it is sensible to cap the number of participants in a group coaching programme and she shares different approaches to managing group size.
Automating systems and tech options [00:17:08] Discussion on automating processes and using course hosting platforms and email automations.
Launching a group programme [00:18:20] Talk about launching a group program, learning a launch formula, and running effective webinars.
Building an audience for group coaching [00:20:43] Case study of a coach who built a large audience on TikTok and successfully filled her group programme with 20 people.
The importance of LinkedIn for growing your coaching business [00:24:28] Joanna Lott discusses how LinkedIn is her main platform and how her programme, “The Business of Coaching,” can help coaches grow their businesses.
Preparing for group coaching or attracting 1-to-1 clients [00:24:51] Joanna explains that everything coaches do is preparing them for group coaching or attracting more 1-to-1 clients.
Gratitude for viewers [00:25:09] The host thanks everyone who watched the episode live or on the replay.
Show Links:
Connect with Joanna Lott on LinkedIn
Connect with Elizabeth Willetts on LinkedIn
Investing in Women Flexible Working Job Board and Recruitment Site